SCOTTSDALE, AZ, Aug. 29, 2014 /PRNewswire/ - The 2014 Spirits International Prestige (SIP) Awards has honored Arizona-based company, NOHO Inc. (DRNK) with a Gold Award in the Hangover/Energy Drink category for their product, NOHO Gold. The SIP Awards stands apart as the only international spirits competition that is judged by consumers in a blind tasting test.
This year's 6th annual SIP competition was held at the luxurious St. Regis Monarch Beach Resort in Dana Point California, where 100 qualified judges evaluated over 400 beverages from around the world in over 25 categories. The prestigious SIP Awards brings superior quality and fine spirits to consumers and gives brands an opportunity to distinguish themselves and grow based on consumer taste and recognition.
"I am ecstatic and tremendously humbled to win SIP's Gold award this year," says Jay Grdina, CEO of NOHO Inc. "To have the consumers choose our NOHO Gold product is a great honor and shows that we are doing something right."
NOHO is in a category of its own. Its rapid growth within the marketplace can be attributed to the vast consumer demand for its popular 2 oz. shot "The Hangover Defense," as well as its newest product offering, NOHO Gold, a healthy premium mixer that is lighting up the nightclub, bar and restaurant scene at an incredible rate.
Packed with key nutrients and vitamins, and containing no sugar, no caffeine or other stimulants, NOHO is now the #1 selling hangover prevention beverage on the market. NOHO's products appeal to individuals with socially active and physically fit lifestyles by helping to protect one's body from the adverse effects of alcohol consumption.
More NOHO has been growing rapidly this past year. After becoming a public company in 2013, they announced a national distribution deal with the U.S.' leading distributor Southern Wine & Spirits. NOHO then announced a partnership with all Light Group properties throughout Las Vegas and Miami, as well as all Opium Group properties in Miami.
In April, NOHO partnered with Early Light Industrial and Dr. Francis Choi, noted by Forbes as one of "Hong Kong's 50 Richest" and self-made billionaire, forming NOHO Asia. And in August, NOHO products will be available across Spain, including Balearic Island, Canary Island and Andorra. Distribution is expanding every month both nationally and internationally.