The secret to NOHO’s success can best be described in one word: “hydration”. Many people think that if a hangover is caused by being dehydrated, than just drink water! But unfortunately, it’s not that easy. See, on average it takes your body about one hour to process the amount of pure alcohol in one drink (one drink = 5 oz glass of wine, 12 oz of beer or wine cooler, 1.5 oz of hard liquor). Since most people consume alcohol faster than your body can process it, your body goes into overdrive mode to try and break it down and process it. This process, in addition to natural liquid loss - aka “breaking the seal” - only adds to the loss of your body’s hydrating factors. Drinking a NOHO beforehand simply loads your body up with the vitamins and minerals that your body uses to process the alcohol in your system. Remember, a hangover can’t be cured , but it can be prevented!